B2B Email Marketing Deserves Your Company’s Attention
Build brand awareness and loyalty
It’s about more than just throwing your logo at people and hoping it sticks. Email marketing best practices guarantee that people will recognize how your brand stands out among the rest.
Generate interest in your products and services
Highlight what you do best so that people want to learn more. Email marketing is a great opportunity to entice potential buyers, keeping them hooked on what you have to offer and eager to buy more.
Drive sales by turning subscribers into customers
More strategic email marketing means more interested visitors to your site means more sales. It’s basic math.
Why Email Marketing is Essential
Emails are a part of daily life
91% of consumers check their email at least once a day compared to 57% for Facebook and 14% for Twitter. The most popular form of digital connection is email.
Mobile devices make inboxes accessible from anywhere
Since 2011 email open rates on mobile devices increased by 34%. Last year, 61% of all emails were read on a mobile device.
Email marketing is an affordable and lucrative investment.
For every $1 spent on email marketing, you can expect an average ROI of $38. It’s almost too easy to generate revenue!
Effective Email Marketing
It’s all in the Data
Our email marketing best practices are all backed by data. With email lists full of qualified leads, we make sure emails reach the right people in the best way using effective B2B email marketing templates.
Other email marketing companies blast out standard email templates, but we focus on targeting potential buyers in a way that will resonate with them. About nine in ten consumers say that personalization impacts their purchasing decisions.
Beyond just audience reach, focus on email marketing strategy
Ordinary email marketing companies pour their energy into reaching the most people possible. We know better than that. We craft personalized and targeted emails that don’t just tell, but engage.
Email Marketing Tools
Google Analytics is your company's best friend
The work doesn’t end once the emails are sent, of course. From there, we track open rates, click rates, and bounces before developing strategies for our next successful campaign.
Know what different email marketing services have to offer
Whether it’s MailChimp, SendinBlue, Benchmark, Mailgun or countless others, each platform has unique advantages. We know our way around a handful of platforms and have our own favorites.
A digital marketing expert is the best asset that money can buy
Our digital marketing specialists know the ins and outs of strategic email marketing. From engaging writing to careful scheduling to powerful call-to-actions, our digital media geniuses approach campaigns with everything they’ve got.